Here are some basic working values in Lumimaa Productions:
Film/video. “Film is light, video is electricity.” – Aki Kaurismäki. Cinema is historically an art created on celluloid film. Video is another art form with a completely different ontological basis. We acknowledge the difference. We work with both.
Workforce. We aim to exploit only ourselves.
Environmental values. “Without a healthy land base you cannot have sex.” – Derrick Jensen. We aim for highest possible ecological consciousness and practices in the production of our projects.
Social. We put all our trust in the ability of individuals to think critically. We want to provoke and inspire critical, public discussion.
Imagery. Images are what determines our relations to a great extent. Thinking is highly conditioned by imagery. So it is essential to critically understand what sort of images we create and what is our relation to them.
Journalistic integrity. The aim is for slow, profoundly researched, in-depth journalism. Usually we combine personal stories and experiences with the objective structural analysis.